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What is Micro eMobility Consultancy
Micro mobility consulting refers to a type of consulting service that specializes in advising and guiding businesses, governments, and other organizations on issues related to micro mobility. Micro mobility generally refers to small, lightweight vehicles that are typically used for short-distance trips, such as electric scooters, bikes, and skateboards.
Micro mobility consulting can cover a wide range of topics, including market research and analysis, regulatory compliance, business strategy development, operational planning, and more. Some of the key areas that micro mobility consulting might focus on include:
- Market analysis and research: Micro mobility consulting can help businesses and governments to better understand the market demand for micro mobility services, as well as identify potential opportunities and challenges in the industry.
- Regulatory compliance: With many cities and jurisdictions implementing regulations and guidelines for micro mobility, consulting services can assist companies in navigating the complex legal landscape to ensure they comply with local laws.
- Business strategy development: Consulting services can help businesses to develop effective strategies for launching and growing their micro mobility services, such as identifying target markets, pricing structures, and marketing plans.
- Operational planning: Micro mobility consulting can provide advice on how to set up and operate a successful micro mobility service, including fleet management, maintenance, and customer support.
Overall, micro mobility consulting can provide valuable insights and guidance for businesses and organizations looking to capitalize on the growing trend of micro mobility and offer effective and efficient services to customers.
e-Bikes
Electric bicycles represent one of the most significant opportunities for a micromobility future. They allow a wider range of users to access individual mobility with all the time savings and many of the health benefits that entails. E-bike sales and maintenance offer commercial opportunities, as do shared dockless bike schemes, most of which feature e-bikes or are moving in this direction. In London, the Jump (Uber), Bird, Lime and Freebike dockless schemes are all based on e-bike rentals.
In 2018, 70,000 e-bikes were sold in the UK and this figure is increasing each year. Based on company data, population figures, decreasing rates of car registration, and the latest market statistics, one of the UK firm is predicting 1.5 million e-bike sales by 2050. Dockless bike programs across the world are increasingly electric only. An e-bike trial with employees in Brighton noted an average use of 15-20 miles per week, with a corresponding 20% reduction in vehicle miles travelled. Further, a CoMoUK survey found “shared e-bike schemes support users to cycle to work more frequently.”
E-Scooters
Originally gaining recognition for their success in the likes of San Francisco, Barcelona, and Paris, electric scooters have become a common sight in the UK, especially in major cities such as London.
Whilst they can be purchased from a wide variety of online retailers, they are also more frequently becoming available in cycle stores across the UK who have been quick to jump on the fast-growing market.
Mobility as a Service (MaaS)
MaaS stands for Mobility as a Service, which refers to a new approach to transportation that seeks to integrate various modes of transport into a single, seamless service. The goal of MaaS is to make it easier and more convenient for people to get around by providing a comprehensive, end-to-end transportation solution that includes everything from trip planning and booking to payment and tracking.
MaaS typically involves a digital platform or app that enables users to access a range of transportation options, such as public transit, bike-sharing, car-sharing, and ride-hailing services. Users can search and compare different options, select the mode of transport that best meets their needs, and book and pay for their trip through the app.
One of the key benefits of MaaS is that it provides a more flexible and customizable transportation experience for users. Instead of relying on a single mode of transport, such as a car or a bus, users can choose the most convenient and efficient option for each trip based on factors like time, cost, and distance. This can help to reduce traffic congestion, improve air quality, and make urban areas more livable.
MaaS is still a relatively new concept, and there are many challenges to implementing it at scale, such as integrating different transportation systems and overcoming regulatory and technical hurdles. However, many cities and transportation providers are exploring MaaS as a way to meet the evolving needs of urban mobility and provide more sustainable, efficient, and equitable transportation solutions for their communities.